London Surf / Film Festival

Hosted across the capital and across two weekends, the annual London Surf / Film Festival is one of Europe’s most creative and relevant surf happenings.

Brand Identity

When we met Chris and Demi the wheels were fully in motion, they were well on the way to launching London’s first surf festival. They were worried though, they didn’t want the event to be brushed aside as a few nights of wave porn – instead they wanted the festival to represent the many cultural facets of a modern surfer’s life. They wanted an identity that was flexible, iconic and a not too ‘rad’.

We created an look, added a slash to the name, and the rest is history. We’ve been producing everything for the London Surf / Film Festival for the last five years, in which time the festival has grown into a two weekend long event, consistently sold out and with heavy press coverage.

 

London Surf / Film Festival
London Surf / Film Festival

Identity in action 2015 - via LS/FF - Film & Edit: Lucy Lu Films

The Slash

The slash in the logo represents a focus depth icon on a camera – but it has a deeper meaning. The brief was always to get across the festival as more than just a series of films, but as a celebration of surf culture. We suggested they add a slash, calling the festival the London Surf / Film Festival. Job Done.

LS/FF through the years

London Surf / Film Festival
London Surf / Film Festival

LS/FF 2014

London Surf / Film Festival
London Surf / Film Festival

LS/FF 2013

Contact

The Studio, Unit 28, Kernick Industrial Estate, Penryn,
Cornwall, TR10 9EP

01326 377 105 | [email protected]