The slash in the logo represents a focus depth icon on a camera – but it has a deeper meaning. The brief was always to get across the festival as more than just a series of films, but as a celebration of surf culture. We suggested they add a slash, calling the festival the London Surf / Film Festival. Job Done.
London Surf / Film Festival
Hosted across the capital and across two weekends, the annual London Surf / Film Festival is one of Europe’s most creative and relevant surf happenings.