Worlds Apart

Worlds Apart has a 30 year history of invention, creativity and delight. In the past few years the brand has been cementing its place at the forefront of the children’s lifestyle sector. We’ve worked with them since 2013, creating a new brand, family of identities, website, microsites, animations and more.

Rebrand

We got involved right at the beginning of a multi-agency rebrand led by The Vine. Through the process we helped Worlds Apart define itself as the leader in fusing what both a parent and child expects from children’s lifestyle products.

*Additional Design and Photography by Worlds Apart

 

 

Worlds Apart
Worlds Apart
Worlds Apart

Corporate identity and brand values

Worlds Apart
Worlds Apart
Worlds Apart
Worlds Apart

Design Process

Worlds Apart
Worlds Apart

Comprehensive brand guidelines

The Plus Moment

Worlds Apart is all about bringing things together – this might be the needs of the parent with the taste of the child, it might be two unique functions for a product or bringing imaginative play into everyday items. We defined this approach as the Worlds Apart Plus Moment.

Assets and identity

After building a brand we went on to produce a whole load of assets – covering everything from packaging systems to illustrations. Our brand guidelines are the foundation for the internal team at Wolds Apart to create stunning and consistent work.

Illustrations and illustration guidelines

Photography Guidelines*

Worlds Apart
Worlds Apart

Trade show and signage*

Worlds Apart
Worlds Apart

Packaging systems and design*

Brand Family

Each product range has its own assets, look and feel – but all feed back into the main Worlds Apart brand.

Extended brand family

Branded animations

Brand identity creation guides

Web

We’ve produced various web projects for Worlds Apart, including a fully content-managed, multilingual, media rich website, with unique sections for each brand family.

Corporate, content managed site with dynamic content

Social media, seasonal and campaign content

Internal news portal