LS / FF 2018 Launch Trailer
Taking the theme of elements we decided to recreate the elements of surf in a small, 6″ x 6″ room at the back of our office. The event gives Londoners with the sea on their mind the opportunity to vicariously enjoy the world of surf – so the concept was a kind of metaphor for the festival itself.
We played around with many ideas before stepping back and thinking about how the elements were first explained to us, in the dusty classrooms of the 80s and 90s. Things like how waves are formed, what creates the seasons, gravity, magnetic north, wind, the sun.
And so, the studio was transformed into a makeshift lab as we embarked on a host of rudimentary science experiments. What you see in the trailer is a mix of the intentional and accidental results, laid over an epic, cinematic score – all produced in-house.