Cool Earth approached us with an exciting new campaign that needed an eye-catching, invigorating identity. The campaign is an ambitious take on the ‘pollada‘, a Peruvian tradition where a family creates a delicious meal in exchange for donations that go towards an important cause.
Creating the perfect tone and look for the Pollada campaign entailed experimentation with photocollage, typography, colour, acrylic and ink painting, and animation. We created a chicken mascot for the event, and a collection of hand-rendered lines and strokes that were put together to create exciting patterns inspired by Peruvian textiles and motifs.
The process culminated in a rich collection of visual assets, applied throughout the Pollada’s own web page on the Cool Earth website. We also put together an event pack, complete with invitations to send out, an informative pamphlet, bunting, and a packet of authentic spice mix blended especially for Cool Earth.
A Pollada event organised by the Cool Earth team was the perfect opportunity to see the design work come together in the real world, punctuated by a good time and plenty of delicious chicken.
Event photos courtesy of Cool Earth.
Venn Creative, 59-61 Killigrew Street, Falmouth, Cornwall, TR11 3PF
