Illustration
An opportunity had arisen for us to venture into using traditional illustration, all done in-house, to form a bank of visual assets, and to add an extra dimension to the Alverton’s Hotel’s existing brand identity. The illustrated elements were all drawn separately with the intention that they can be isolated or compiled to be applied in a wide variety of ways, whether as standalone accents on a page, rustic repeat patterns, or as an attention-grabber when arranged into its fullest form.
We wanted to highlight the personality of the hotel – its beautiful setting among a lush, vibrant garden, the characterful building, as well as the little details that accent a unique Alverton experience.