Branding Cornwall’s beating heart.
Venn were brought on board by the team at National Trust to create a brand and identity that belongs to, and fully represents the Tin Coast; Cornwall’s most westerly, wild and vibrant region.
After workshops with local residents, multiple refinements and careful testing we created a full brand proposition, supported by a visual language, asset set, identity and value system. At the centre sits The Rockprint – a mark which encapsulates the essence of the area; its rugged geography and its vivid communities.
“This it’s wonderful…something to be proud of. I think it’s fair to say [the] vision has been realised”
Tin Coast Steering Comittee Member
As well as a brand package we have also built a content managed website, with a completely bespoke template, beautiful imagery and illustration which will act as a hub for the area’s messaging and storytelling over the coming years. Our evergreen collaborators Stranger Collective created a tone of voice and helped the Tin Coast to get its story across in a powerful, compelling way.